I craft digital products that are useful & enjoyable for the final users.
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Each project is different, but the process is pretty much the same each time. Here is how I tackle each new client's work
It’s time to accumulate the information gathered during the Empathize stage. First I analyze my observations and synthesize them to define the core problems I have identified. I then create problem statements. From there, I create personas, to keep my efforts human-centered before proceeding to the ideation phase.
In the ideation phase, I take all the secondary research and all the knowledge I have gathered from the define stage and concentrate on generating ideas. Using ideation methods such as mind mapping or co-creation workshops, these techniques are foundational to help spark innovative ideas.
During the prototype phase, I attempt to validate the ideas and design assumptions through model building.
During the testing phase, I try to follow a "show, don't tell" model. The only way to know whether a design is functional and usable is through usability testing. By testing a design, I allow users to experience the prototype. And through observing how a user interacts with a prototype and gaining feedback from users, I take their feedback and use it to improve my designs.
Even though, the iteration phase is the last phase in the design thinking process--in reality the design process just circles back to the beginning. There are always opportunities to improve and change a design. I view the iterative phase as a phase that never ends. As a designer, I think it is important to continue to push the envelope, by challenging assumptions, finding new ways to better users' experiences, and redefining problems. People are not static beings, and just like people, design should always be a process that is always evolving.
